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Consumer Electronics: Overview

Consumer Electronics has seen a phase shift from the “plug-n-play only” days to today’s internet enabled 'smart' devices.

Changing demands, and multiple sales channels coupled with fixed logistics and production costs have emerged as strong challenges in the electronics industry.

These challenges are pushing companies to adapt by aggressively pushing cost out of the supply chain and putting greater emphasis on customer service and experience.

Without adequate training for employees and customers, a product is bound for failure. Therefore, companies are constantly looking at efficient ways for training their employees, retail staff and even their customers on products and services.